Generating traffic through emails is the by far the oldest and strongest method of creating an impacting impression of your brand. Email marketing is a method to reach your audience one-to-one. It is more personalized, connected and can be customized according to your client base.
Consider this marketing strategy from Flipkart, the day the lock-down was announced. Every business knew they will have a hit. Only those who had online presence could connect with their audience without considering sales at the moment.
Flipkart launched 21activitiesfor21days of safe living. Email marketing helps you to design one campaign and reach masses at a time, with a personal connect to each one of them. It has surely made a lasting impacting on its audience. Once the lockdown ends, people will have a lasting impression of FLIPKART.
Is it costly? No, there are affordable tools available which can help you to reach masses.
How do we know if email marketing really works? Let me give you some reasons that point to the fact IT DOES.
#1 Any user doesn’t use online services without an email address
#2 Email is the most professional way to engage with any client
#3 Better conversion rates than any social media platform
#4 Online consumers are increasing rapidly
According to Radicati, the total number of email accounts worldwide in 2017 was 4.9 billion and was projected to be 5.6 billion by 2019. Imagine the numbers in 2020.
Given below is a graphic representation of top objectives of email marketing.
66% of online consumers have made a purchase as a result of Email
How can email marketing benefit your business?
Wider and Better Reach – One may not be any social media platform, but any consumer is likely to have an email. Let’s take it this way, if we are to make an account on Facebook or Instagram, the basic requirement is an email. Thus, the email user base is wide and a far better reach
Very Cost Effective – An email campaign is extremely affordable and cost effective. There are multiple tools that offer free subscriptions. All you need is a good marketer to use the right strategies and design concepts for it to work.
Customized – The best aspect of email marketing is that it can be tailored and customized according to the consumer base we are targeting. Also, each email that is sent out is specifically addressed to an individual which develops a personal touch.
Easy and Detailed Analytics – The more you can measure your work, the better you can perform the next time. Every email can be traced and tracked. Every minute detailed such as open rate, click rate can be tracked.
Easily Approachable – Every Indian consumer possesses a mobile phone; can an email notification be bound to interest a user and will definitely increase conversion rates.
Still wondering if email marketing can fuel up your business, we have our marketing experts to resolve your queries. Talk to us and resolve all your concerns and queries.