Websites promote you 24/7: No employee will ever do that.
– Paul Cookson
Why does a business need a website irrespective of its industry or size, Here’s why:
Consumer behavior changes from time to time, and technology keeps altering the way consumers react. I’ll explain with an example, there was a time we preferred going to the traditional market or stores such as reliance for grocery shopping only until Bigbaskets, amazon fresh and Walmart took over. A majority of people now prefer to place orders online to save time and energy. That’s how digitization is revolutionizing.
A business without a website can go out of business soon amidst this digital competition. What really is a website and a domain name?
A website is unique and speaks specifically about your brand, in other words domain name is your brand name. Your potential client will identify your website by domain name. Finding a perfect domain name is just like finding a perfect location for building a house. More specifically your domain name is like your address, only and only owned by you.
Website is required for the business to reach the client. Every client might not be able to reach you, whereas a business holds capacity to reach every household. We need a house to sustain life and growth, similarly we need a website to sustain business and its growth. Make sure, you build a nice one, what’s worth it would sell.
5 Specific reasons Why you need a website
- Visibility in Google
According to the survey, 90% of the customers search for a service or product online before making a purchase. And google only recognizes you if you have a website. Drive more foot fall to your store using your online visibility
- “Closed for Business”, never say that again
You are always accessible with a website. You never have put a closed sign on your brand. All your products and services can be marketed with a click. Super early in the morning or late in the night, you will be keeping making business even while sleeping
- Potential customers are searching for you
Customers are always searching for the product/service that you provide. If you don’t have a website. They will choose someone who has. And that is where you lose some business to your competitor
- Social Credibility
Well, sometimes we do things to feed our status. And that’s what a website does. It provides social credibility to your brand. Most of the customers trust brands with an online presence
- Track your traffic
That’s the most essential aspect which is never possible in traditional marketing as it is one-way marketing and you can never track or analyse the consumer behavior. A website allows you to track, analyse and study the consumer behavior and re-market your brand to turn them into a lead.
Do I really need a website?
If you are still confused, and still have questions. We would love to answer them. We advise you to get in touch with us and discuss your concerns.